Four-Week Sales Pace
Shows whether selected sales are pacing toward the four-week revenue target.
Key IndexTotal sales vs $1,000,000 target
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Four-Week Sales by Revenue Method
Compares sales dollars and orders by revenue method over the last four weeks.
Key IndexSales dollars by revenue method
Click a bar to drill down by market.
Four-Week Market Demand Cloud
Highlights the TV markets with the strongest recent sales demand.
Key IndexTV market sales weight
Average Order Value
Tracks average order value by the selected period so sales quality changes are easier to spot.
Key IndexAverage order value
Click a point to drill down by market and TV station.
Sales Map
Maps where selected sales are concentrated across the United States.
Key IndexState sales concentration
Click a state bubble to drill down.
Sales by OTA Homes
Compares phone sales, web sales, and combined sales against unique OTA homes reached.
Key IndexSales dollars by OTA homes
Click a bar to drill down by TV market.
Record Type
Shows the mix of sales, returns, no-sale calls, and blank rows so data quality and activity are easy to see.
Key IndexRecord counts and revenue impact
Click a bar to drill down by campaign and market.
Median Income by Sales Market
Ranks sales markets by household income to identify stronger buyer-fit markets.
Key IndexMedian household income by TV market
Click a market bubble to drill down household count behind median household income.
Sales by Time Zone
Shows which time zones are producing the most sales.
Key IndexSales dollars by time zone
Call-to-Sale Conversion Funnel
Shows where calls become orders and where response is lost.
Key IndexCall-to-sale conversion
Revenue Method by TV Households
Compares revenue method sales against unique TV household reach.
Key IndexUnique TV households by sales
Click a bar to drill down to affiliate.
OTA Homes by Revenue Method
Shows OTA reach by revenue method without duplicating homes.
Key IndexUnique OTA homes by sales type
Top 25 Home Shopping Markets
Ranks the strongest home shopping markets by sales and household reach.
Key IndexTop market sales and reach
Click a market row to drill down by TV station.